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The Important Message the Whole Grain Stamp Is Telling You


Whether you’re casually browsing the supermarket aisles or you’re on a pointed mission to get everything on your list, you’re probably not going to take the time to read every single little label on the packages of food you’re throwing in the cart. Packages are littered with labels these days, so it’s easy to miss them. But there’s one tiny little yellow label that you should know about if you’re a fan of eating whole grains. It’s called the Whole Grain Stamp.

Seen above, the stamp can be found on breads, whole wheat pastas, cereals and several other food items. Introduced in 2006, the Whole Grain Stamp was created by the Whole Grains Council to help consumers identify which products contain certified amounts of whole grains. This humble little label makes life much easier for those of us trying to spot whole grain foods. Just make sure to look for the little yellow label featuring a sheaf of grain and a bold black border.

There are two different types of stamps to look out for: the “Basic Stamp” and the “100% Stamp.”

100% Stamp
This one’s easy. If a product bears this stamp, all of its grain ingredients are whole grains. These products are also guaranteed to contain at least 16 grams of whole grain per serving.

Basic Stamp
This one’s a little trickier. Products labeled with this stamp contain at least 8 grams of whole grains per serving, but the product doesn’t necessarily contain only whole grains — it may also contain some refined grains. So even if a product has large amounts of whole grains, it must use the Basic Stamp if it also contains extra bran, germ or refined flour.

Each of these stamps display the number of grams of whole grains contained in one serving of the product. And because the stamp also reminds you that you should aim for eating 48 grams or more of whole grains every day, it couldn’t be easier to make sure you’re getting your daily dose.

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